This is somewhat a complex question for me to answer. Yeah I can say, it’s because I’m passionate about beer, I enjoy the challenges that comes with creating fairy big beers that are drinkable, or I like being part of an industry that is growing at a pace that’s faster than light partials traveling through space (ok that’s a little over exaggerated), waking up at 2am with coffee in hand excited about firing up the kettle knowing that another creation will be taking place today, being around good friends and exploring the cultures of life while pouring grains into the mill. Yes these are all very good reasons why I like brewing but it goes to show that brewing, as a whole, means much more to me then I can talk about if trying to answer this question in one sentence – it simply cannot be done.
It’s interesting given my experiences and background with automotives, more directly drag racing of how the two (brewing and racing) are similar. Drag racing itself is simple, drive a vehicle as fast and safe as you can 1,320 ft while hoping that you can beat your opponent. However prior to going down the track, you have endless amounts of time in building the car, performing maintenance, ensuring all your safety equipment is still up to date, packing for the weekend at the track, setting up the pits, etc… All this so you can drive down the track for a total of 7 seconds! Yes large amounts of time spent for such little in return but we love it. Brewing is very similar to this in that you spend a great deal of time ahead, during and after making beer to ensure that the one perfect moment, when someone takes a sip of our beer, gives them that unique experience that only comes from all that hard work. This moment, quick in time compared to everything leading to that one event is what is so precious to us and why we love brewing!
I’d like bore you with all the technical stuff that comes into play with brewing, remember I’m a gear head and the more knobs, switches and valves I can push/pull the happier I am but that is only interesting to a small number of you but is important to understand about me. However I’ll spare that time for when we get the chance to talk in person or perhaps for a future update.